Monthly Web Roundup - June 2015

Posted by: Reliance Technology

This month, we have included some information about making apps. We are also sharing a few tips on how to maximise the returns from your email campaigns along with an article on improving social media posts.

As always, if you have any questions feel free to send an email to support@relianceit.com.au or give us a call. We'd be happy to hear from you.
Until next time,
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     James Hall
     Role: Web Designer
     LinkedIn: Connect with me
Answers To The Tech Questions You're Too Embarrassed To Ask
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How do you make an app?

iOS apps begin their lives as lines of computer code written in a programming language called Objective-C. You'll have to be a fairly savvy programmer to create anything complex, but there are lots of beginner tutorials a Google search away.

If you want to ever submit an iOS app to the App Store, you have to pay an annual $US99 fee to register as an Apple developer.
Email Campaign Tips
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Email campaigns are a popular and effective method for reaching out to customers and promoting your business. There are a few ways you can help increase the amount of customer opens and make sure your newsletters aren't being caught in spam filters. Simply reviewing the subject line, including an unsubscribe link and a physical mailing address can significantly reduce the spam score of the email campaign, meaning it is much more likely to land in the client's inbox. The subject line should be simple, for example "[COMPANYNAME] Sales & Marketing Newsletter." Avoid wording such as "Valentines - Shop Early & Save 10%."

Many newsletters are opened using mobile devices, which means it is important to make sure your email campaigns are mobile compatible.
The 12-Point Social Media Checklist For Writing Amazing Posts
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What makes a wildly successful, viral and valuable social media update? To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. Some of these include simple checks like making sure the URL is correct, doing a thorough spell chek and making sure the post is an appropriate length to ensure readers stay engaged. You should also make sure the post is educational or entertaining, contains the right keywords and hashtags to maximise exposure and that you are comfortable with absolutely anyone seeing the post.

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